Is the Lamborghini Urus SUV still coming?

When is the Lamborghini Urus release date?

Since the unveil of the Lamborghini Urus SUV back in 2012 and the 2015 announcement that the Urus would be added to the Lamborghini lineup, things have been relatively quiet. Don’t worry, the Lamborghini Urus is still coming, but when is it’s release date? We have information right here.

When will you be able to buy an Urus?

Nothing with Lamborghini is done with haste. You cannot just throw a supercar like the Huracan together in a few years. These things take time, and that goes for the Lamborghini Urus SUV too. Lamborghini doesn’t do anything halfway, and it intends to design and build the Urus with the same level of care, precision, and craftsmanship as any other Lamborghini vehicle.

The planned market introduction for the much-anticipated Urus is set for 2018. That may seem like a long time away still, but be patient. Luckily, 2017 should be the year of Urus news and details as Lamborghini provides its eager fans and enthusiasts with more and more information about the latest addition to the Lamborghini stable.

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Will the Urus be a true Lamborghini?

Indeed it will. The Urus is not just another SUV in an already crowded market. The Urus is a true Lamborghini, and as such, it will have a true Italian heritage.

“The new SUV will be made in Sant’Agata Bolognese, demonstrating our commitment to safeguarding the values of ‘Made in Italy’ worldwide.” – Stephan Winkelmann then President and CEO Automobili Lamborghini (01-26-2016)

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What does the Urus name mean?

Most Lamborghini naming conventions find their roots in bull fighting, which pays homage to Ferruccio Lamborghini’s love of bullfighting. Even the Lamborghini emblem is a raging bull embossed in gold. The Urus too owes its name to bullfighting, as Urus is the name for the wild ancestor of the modern bull.